Sripad Kilikar

Content · Creative · Growth

Hi, I’m Sripad.
I turn ideas into
stories that work.

Content and creative strategist with 13+ years of experience across editorial, social media and SEO. I build content systems, grow audiences and turn research into stories people want to read and share.

Editorial strategySocial growthSEOCampaign execution

Explore selected work Let’s work together

25,000+Articles written & edited

750K+Social followers grown

3,000%Organic traffic growth in 3 months

50K+TheSportzine social following

Trusted collaborations

Brands I have worked with

A little about me

Strategy backed by storytelling.

My work sits at the intersection of journalism, audience development and creative execution. Across freelance projects and in-house roles, I’ve written and edited at scale, led writer pools, built social channels, planned content calendars and used performance data to improve what gets published next.

I’ve worked across sports, technology, lifestyle and iGaming content, collaborating with brands and teams including Dream11, FanCode, Sportskeeda, WSN, Read Network and PFSN. I’m comfortable moving from research and editorial planning to copy, campaign coordination, design feedback and publishing.

Editorial & research

News reporting, source-led writing, editing, trend analysis, interviews and content quality control.

Audience & distribution

Social strategy, platform-native creative, content calendars, SEO optimisation and performance-led iteration.

Career history

Experience & impact

2019 — PRESENT

Freelance Content & Creative Strategist

Independent · Multi-industry clients

Published 25,000+ articles for Dream11, FanCode, Sportskeeda, WSN, Read Network, PFSN and more.
Wrote SEO-focused articles, developed iGaming content strategies and built personal brands.
Grew TheSportzine’s social following to 50K+ within a year; built its website and ranked for target keywords.
Built tools and a dashboard to track website traffic and social media using AI agents.
Developed social content for ZEE’s Unite8Sports with mktgstack for the 2026 FIFA World Cup, covering all 104 matches; managed planning, design and publishing.
Wrote video and long-form scripts and social content for X and LinkedIn, researched topics and revised copy based on feedback.

2016 — 2018

Content Strategist, Social Media Manager & Journalist

Sportskeeda

Led freelance writer pool operations and planned topics using Google Trends and CrowdTangle.
Managed major sports editorial coverage across social media and web, including app and website notifications.
Interviewed Alan Shearer, Shay Given, Paul Dickov and John Barnes.
Created monthly social content calendars, helping grow the main Facebook page to over 3 million followers and Sportskeeda Football to over 1.5 million.

2016

Content & Growth Manager

FindYogi

Increased organic website traffic by 3,000% in three months through the company blog and external articles.
Wrote funnel copy, revised content using performance data, and created tech-related social posts to grow accounts from scratch.

2015

Data & Content Strategist

STYL

Wrote 100+ SEO-focused articles to build digital footprint and social presence.
Created funnel copy for CRM and email campaigns, curated app notifications, analysed performance and coordinated cross-team delivery.
Managed customer feedback, supported sales-to-tech data entry and researched the salon-booking industry for growth ideas.

2013 — 2015

Content Creator & Strategist

ViralFooty

Grew three Facebook and Twitter accounts to 750,000+ followers in a year.
Built and trained a team of eight, teaching content creation, Photoshop graphics and social publishing.

What I bring

Specialisations

01 / Content strategy & editorial

Content planning, editorial calendars, newsroom workflows, freelance writer management, reporting, editing and source-led research.

02 / Social media growth

Platform-native content, audience growth, engagement strategy, trend-led posts, community insight and distribution planning.

03 / SEO & organic growth

Keyword research, search-led content, content optimisation, performance analysis and organic traffic development.

04 / Campaign execution

Campaign planning, scripting, copywriting, creative coordination, publishing workflows and iteration based on feedback.

05 / iGaming content

Content strategy and SEO-focused editorial for iGaming projects, shaped around audience needs and search intent.

06 / AI-enabled workflows

Building lightweight tools and dashboards with AI agents to organise reporting and reduce repetitive content operations.

Selected work

Work worth exploring.

These are starting points for the portfolio. Detailed case studies, campaign assets and writing samples can be added here as we develop them together.

Audience growth · Publishing

TheSportzine

Built the website, developed its content and SEO footprint, and grew social following to 50K+ within a year.

Case Study Check Website ↗

Campaign · World Cup 2026

Unite8Sports × mktgstack

Social content for ZEE’s Unite8Sports, covering all 104 FIFA World Cup matches from planning through design and publishing.

SEO · Growth

FindYogi organic growth

Helped increase organic website traffic by 3,000% in three months through blog content and external publishing.

Social · Team leadership

ViralFooty audience building

Grew three Facebook and Twitter accounts to 750K+ followers and built a team of eight from a solo operation.

Capabilities & toolkit

Skills, tools & languages

Core skills

SEO & content optimisationSocial media growthContent calendar & planningTrend analysis & engagementEditorial managementNews reportingiGaming contentCopywritingResearch & editingCampaign executionWriter pool managementPerformance analysis

Tools

Google AnalyticsGoogle Search ConsoleSEMrushAhrefsWordPressChatGPTClaudeMeta Business SuitePhotoshopCanvaElevenLabsGitHubNetlifyAdSense

Languages

English · Hindi · Malayalam · Tamil · Konkani

Certifications

Google Analytics Certification · Google Data Analytics Certification · HubSpot Content Marketing Certification · SEMrush SEO Fundamentals and more.

Have a project in mind?

Let’s make something meaningful.

For content strategy, editorial leadership, audience growth, SEO or campaign work, get in touch.

Emailsripad@falsewinger.com Phone+91 81369 73973 X / Twitter@falsewinger

Hi, I’m Sripad.I turn ideas intostories that work.