Case study · FindYogi
Growing a tech start-up's organic traffic 3,000% in three months
FindYogi needed people to find it through search. I turned the company blog and articles on other sites into its main growth channel.
The brief
FindYogi, a tech start-up, needed more people to find it through search without paying for every visit, plus social accounts to support the brand.
What I did
Grew the company blog through search
Planned and wrote blog content aimed at what people were searching for.
Placed articles on other sites
Published external articles that pointed readers and search engines back to FindYogi.
Wrote the funnel copy
Wrote the copy that moved visitors from article to product.
Revised by the numbers
Tracked performance data and rewrote content that wasn’t pulling its weight.
Launched the tech social accounts
Created tech-focused social posts and grew the accounts from scratch.
Results
- Organic website traffic up 3,000% in three months.
- Brand social accounts built from zero.
Measurement note: Baseline and final traffic numbers behind the 3,000% figure are not published here.
Need this for your brand?
I'm open to content and social media roles, in sport and beyond. Let's talk about what you're building.
sripad@falsewinger.com