Social performance report
A reusable one-page report for campaign results, built from the World Cup 2026 Instagram report.
Hello, I'm Sripad Kilikar
Content and social media strategist who also builds with AI.
For 13 years I've planned, written and distributed content across sports, tech, lifestyle and iGaming, for media brands, start-ups and agencies. I've grown social channels into the millions, led writer teams and turned search data into traffic. Today I also use AI to build my own apps, dashboards and workflows, so reporting and publishing take hours instead of days.
13+Years in content and social
25K+Articles authored and edited
3M+Followers grown on one Facebook page
104Matches covered in one World Cup campaign
Clients
- Sportskeeda
- Dream11
- FanCode
- ZEE Unite8Sports
- mktgstack
- PFSN
- WSN
- Read Network
- TheSportzine
What I can do for you
Content strategy
Content pillars, calendars and workflows, plus the writers and editors to keep output fast and on-brand.
Social media growth
Platform-native posts, trend-led ideas and community insight that grow followers, not just reach.
SEO & organic growth
Keyword research, search-led articles and content refreshes that turn search data into traffic.
Campaigns
Planning, copy, design briefs and publishing for launches, events and always-on content.
AI tools & automation
Dashboards, small apps and AI-assisted workflows that cut repetitive reporting and publishing work.
Copy & scripts
Funnel and email copy, video scripts, explainers and LinkedIn writing, revised to the brief.
Selected work and results
Six projects across media, tech and lifestyle brands. Each one opens a full case study: the brief, what I did and what came of it.
104/104World Cup matches covered
FIFA World Cup 2026 social coverage
I planned the content calendar, ideated and wrote the posts, and ran every matchday of the 48-team tournament from planning through design to publishing.
3M+Main Facebook page, plus 1.5M+ on Sportskeeda Football
Growing Sportskeeda's social audience
Monthly content calendars, trend-led topic planning, a freelance writer pool and big-event coverage across social, web and app.
Read case study50K+Followers on X
Building a publication on credibility
A football site built around original sourcing and context, with a social plan mixing exclusives, live updates and quizzes.
Read case study3,000%Organic traffic growth in three months
Search-led growth for a tech start-up
Blog content, articles on other sites and funnel copy, revised against performance data.
Read case study100+SEO articles, plus CRM, email and app messaging
A content engine for a lifestyle app
Search content to bring people in, and retention messaging across email, CRM and push notifications to bring them back.
Read case study750K+Followers across three accounts in a year
From one-person operation to a team of eight
Grew three Facebook and Twitter accounts, then hired and trained a team in writing, graphics and publishing.
Apps, dashboards and tools I've built
I build with Claude and ChatGPT, then ship on GitHub and Cloudflare. No dev team and no coding background, just a clear brief and fast iteration. Each one solves a problem from my own work.
Social and site performance dashboard
Instagram metrics across several accounts, plus Google Analytics and AdSense for my website, in one view that refreshes every morning.
Read case studyZociall
A Mac app that drops down from the notch: battery alerts, a pomodoro timer with streaks, a speed test, and notes and texts to my phone.
Read case studyHeadline system
I analysed headline patterns across sports news sites and turned them into named templates (transfer, reaction, matchday, opinion and breaking news) that keep output fast and consistent.
One-on-ones with Premier League greats
Alan Shearer
Newcastle, Blackburn and England strikerBooked for ten minutes, it ran to 24: Messi or Ronaldo, and the Manchester United move that never happened.
Read the interviewShay Given
Newcastle, Manchester City and Ireland goalkeeperOne-on-one for Sportskeeda with one of the Premier League's great goalkeepers.
Sportskeeda interviewJohn Barnes
Liverpool and England wingerOne-on-one for Sportskeeda with a Liverpool and England great.
Sportskeeda interviewPaul Dickov
Manchester City and Scotland strikerOne-on-one for Sportskeeda with the Manchester City cult hero.
Sportskeeda interviewToolkit
Content & editorial
Content strategyCopywritingEditingReporting & interviewsWriter-team managementScriptwriting
Audience & social
Content calendarsCommunity & engagementLive event coverageTrend analysisMeta Business SuiteCrowdTangle
Search & analytics
Google Search ConsoleGoogle AnalyticsAhrefsSEMrushAdSenseWordPress
AI & build
ClaudeChatGPTElevenLabsGitHubCloudflareNetlifyPhotoshopCanva
Certifications
Google AnalyticsGoogle Data AnalyticsHubSpot Content MarketingSEMrush SEO Fundamentals
Languages
EnglishHindiMalayalamTamilKonkani
Where to read my work
Author pages on the sites I write for. Muck Rack has the full archive in one place.
Muck RackVerified
Full portfolio: nearly 8,000 bylines in one place
View profileSportskeedaSince 2016
News, transfers, features and interviews
Author pagePFSN
Football news and analysis
Author pageRead Liverpool
Liverpool news and player ratings
Author pageRead Man Utd
Manchester United news and analysis
Author pageTheSportzineFounder
News and features on the site I built
Author pageGhostwriting: I've also written for WSN, published under the site's own bylines.
Let's work together
I'm open to full-time content and social media roles, in sport and beyond, and still take on freelance projects. Tell me what you're building.
- Phone+91 81369 73973
- Based inIndia, working remotely