Case study · Sportskeeda
Helping grow Sportskeeda's social audience past 3 million
As content strategist and social media manager, I planned what Sportskeeda published across social, web and app, ran coverage of the biggest sporting events, and led a pool of freelance writers.
The brief
Sportskeeda needed a steady flow of timely, shareable content across its social pages, website, app and push notifications, especially around major sporting events.
What I did
Planned monthly social calendars
Built monthly content calendars for the main Facebook page and Sportskeeda Football.
Planned topics from trend data
Used Google Trends and CrowdTangle to spot what fans were searching for and sharing, and planned topics around it.
Led the freelance writer pool
Ran day-to-day operations for the freelance writers: assigning topics, keeping output moving and maintaining quality.
Ran big-event coverage everywhere at once
Managed coverage of major sports events across social, web, app notifications and website notifications.
Interviewed Premier League legends
Interviewed Alan Shearer, Shay Given, Paul Dickov and John Barnes. Shearer's was booked for ten minutes and ran to 24.
Results
- Helped grow the main Facebook page to more than 3 million followers.
- Helped grow Sportskeeda Football to more than 1.5 million followers.
- Articles shared by John Terry, Gary Lineker and Declan Rice.
- Still writing and editing for Sportskeeda as a freelancer today.
Further reading
Measurement note: Follower growth was a team effort; these figures show the pages I planned content for during my time there.
Need this for your brand?
I'm open to content and social media roles, in sport and beyond. Let's talk about what you're building.
sripad@falsewinger.com