Case study · STYL
Building the content engine for a salon-booking app
STYL was a salon-booking app that needed to be found, and to keep its users coming back. I covered both: search content to bring people in, and CRM, email and app messaging to bring them back.
The brief
The app needed a digital footprint people could find, then messaging that turned first-time users into regulars.
What I did
Built the search footprint
Wrote more than 100 SEO-focused articles to build the brand’s search presence and give social something to share.
Wrote the retention funnel
Wrote funnel copy for CRM and email campaigns, and curated the app’s push notifications.
Measured and adjusted
Analysed campaign performance and fed what worked back into the content.
Kept teams in step
Coordinated delivery across teams, managed customer feedback and supported data entry between sales and tech.
Researched the market
Studied the salon-booking industry to find growth ideas for the business.
Results
- A library of 100+ search articles behind the brand.
- Retention messaging across email, CRM and in-app notifications.
- A direct line from customer feedback into the content plan.
Measurement note: Traffic and conversion figures from this period are not published here.
Need this for your brand?
I'm open to content and social media roles, in sport and beyond. Let's talk about what you're building.
sripad@falsewinger.com